Four ways in, from Supported By to Title Sponsor. Booked quarterly, one brand per category.
Podcast guest taking an energy gel
Built for athlete creators · Cape Town
Lock in
We're not making
content about this world.
ATHCO helps athletes and passionate creators turn what they love into a career that lasts beyond winning: sponsors, gear, race entries, income. A weekly podcast, one-to-one coaching and a movement that trains together across Cape Town. No gurus, no gatekeeping.
The stories South
Africa hasn't heard yet.
South Africa has produced some of the most extraordinary athletes in the world. Almost none of their stories exist in full. Every week we sit down with one of them and ask how they actually did it: the training, the first sponsor, the content and the setbacks.
02 / EventsEvents
We started
with a podcast.
It's becoming
a movement.
Not a run club. Our first events brought more than 50 people together to train, race and connect in person. It's the start of a monthly series running through 2026 and 2027.
Times, spots and last-minute changes live here
Join the WhatsApp community
03 / Athco StudioAthco Studio
Content comes
out of everything
we do.
Race coverage, launches and athlete content, shot and cut in Cape Town by people who train and race themselves. We take on a few projects at a time, mostly for the athletes and brands already in our world, so the work stays close to the sport.
We've worked with
04 / Partner with usPartner with us
Brands don't sponsor
ATHCO. They join it.
Back the show, fuel a morning session, or bring your athletes to a workshop. We keep it to a few partners at a time, one per category, so yours actually gets noticed.
-
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Bring the fuel, the kit or the prizes. Your product in real hands, plus the footage from the morning.
ATH.Crew runners gathered at a night event
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Your athletes, one room, a few days on filming, hooks and working with brands. Taught by past podcast guests who've done it.
A runner racing past the crowd at a road race
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Race coverage or a launch, filmed by people who know what race morning feels like.
An athlete mid-effort on a rowing machine
We've worked with
05 / CoachingComing summer 2026/27
Every athlete's career
peaks with their
performance. Make
sure yours doesn't.
Coaching for athletes who want sponsors, gear and income from their sport, long after the winning days. We start with an intake call, build a plan around your goals and your following, then check in every week, like a coach would in the gym. We're running a small pilot group first and opening up this summer.
Book a free call
06 / MerchMerch · Phase 01
Crew kit.
Made for 5am.
Black shell, lime print on the back, and the coordinates of home. Six back prints, one jacket. Wear it to the next session.
Coming soon
